Arctic Girthquake Icon

Client: White Raven E-Liquid

Year: March 2016



This was a really exciting study in iconography. I was asked to create this for a local juice company; White Raven E-Liquids. The flavor profile on this is: ”The fresh and juicy taste of watermelon paired with just the right amount of menthol. A perfect treat for those hot summer nights.” Obviously it needed to be conveyed that this was a watermelon flavor, but also that it had a hint of menthol.


One of the challenges of this job was that the company it was for already had a line of 12 other juices, each with their own icon, so I had to create something original that also flowed with the existing branding. I went through a few different iterations, but I finally figured out that the established style used a gradient on every object, which lead me to a very interesting illustrator tutorial for how to make a gradient grid esque group look like a sheet of ice.